In the towel manufacturing industry, craftsmanship defines quality. Every detail in the weaving process directly affects a towel’s absorbency, durability, and user experience. As a professional towel manufacturer with over 30 years of export experience, Hede is committed to perfecting every step of production to ensure that every towel meets the highest standards.
In this article, we’ll take you through the differences and applications of various common towel weaving techniques, along with a real customer success story that showcases Hede’s technical expertise.
1. Terry Towels
Terry towels are the most common type in the market. Known for their soft touch and excellent absorbency, they’re widely used in both domestic and commercial settings. At Hede, we use high-quality cotton yarns and advanced looms to ensure uniform loop height, resulting in plush, long-lasting fabrics.
✮ Customer Case: Hotel Buyer from Berlin, Germany
In 2019, a hotel buyer from Berlin contacted us. They had long struggled with issues from previous South Asian suppliers—towels that shed lint, absorbed poorly, and thinned out after just three months of use. We offered high-standard samples and simulated frequent laundering scenarios to rigorously test and refine our weaving methods. Eventually, we delivered a batch of hotel towels with outstanding absorbency, softness, and durability. The customer was highly satisfied and has continued working with us for four consecutive years, purchasing over 500,000 towels and bath sheets to date.
2. Plain Weave Towels
Plain weave towels feature a flat, loopless surface and are typically constructed with single or double layers. The texture is clean and tight, ideal for minimalist designs and long-term use.
This type of towel is especially popular among customers seeking durability and simplicity, making it suitable for custom commercial applications or premium markets. At Hede, we use high-density weaving techniques to ensure the towel retains its shape and structure even after multiple washes. Many of our core products are made using plain weave techniques.
3. Velour Towels
Velour towels are made by shearing the loops on the surface, creating a smoother, glossier, and more luxurious feel. These are often used in the gift market or for branded custom items.
However, due to high material loss, increased production costs, and the technical complexity involved, velour towels represent only a small segment of the market. At Hede, we currently do not focus on velour towels, instead prioritizing more practical, high-demand styles.
4. Printed Towels
Printed towels come in two main types: pigment printing and reactive printing. Pigment printing is being phased out due to environmental concerns, while reactive printing—using eco-friendly dyes—is better suited for markets with strict environmental standards.
Hede mainly focuses on solid-color towels. Due to limited market demand and tighter regulations, printed towels are not our core offering. However, we are open to evaluating special customization requests on a case-by-case basis.
5. Jacquard Towels
Jacquard towels are woven with patterns built directly into the fabric, not printed afterward. This technique adds depth, texture, and a premium look—making it ideal for brand displays or upscale promotional gifts.
Hede is equipped with advanced jacquard looms that can incorporate custom designs, logos, and patterns directly into the towel. Many international brands choose our jacquard towels as corporate giveaways or event souvenirs, combining practicality with strong brand impact.
6. Craftsmanship Overview and Market Suitability
| Towel Type | Key Features | Target Market |
| Terry Towels | Highly absorbent, soft feel | Hotels, home use, general-purpose |
| Plain Weave | Flat surface, durable, lint-resistant | Commercial customization, premium gifts |
| Velour Towels | Luxurious feel, glossy appearance | Gifts, small-batch customization |
| Printed Towels | Rich patterns, colorful | Promotions, gifts, kids’ towels |
| Jacquard Towels | Textured patterns, strong brand presence | Corporate branding, high-end gifting |
7. Conclusion: Let Professional Towel Craftsmanship Elevate Your Brand
Each towel weaving technique serves different product needs and market segments. At Hede, we understand the critical role craftsmanship plays in product quality. That’s why we stay customer-focused, maintain strict weaving standards, and continuously optimize every process involved.
Whether you’re a hotel buyer, e-commerce brand, or gift distributor, we can recommend the best towel type for your needs—along with samples, technical suggestions, and stable supply capacity.
